I’ve been a digital marketer my entire professional life, but that wasn’t on purpose.
My first job out of college was with a small advertising agency where everyone wore more than our fair share of hats. Because I was the youngest team member, I was mainly responsible for “all that digital stuff.” Coincidentally, that was the same year Facebook first started offering ad space on its platform. And as they say, the rest is history.
What made me fall in love with digital marketing was the ability to track results in a way that traditional marketing doesn’t allow for. Knowing that a specific click turned into a purchase, or that your audience uses a certain word to find your service – that’s the magic, y’all.
I take a custom approach to all of my clients’ digital marketing strategy that uses data and your unique story to create the biggest return on investment.
I’ve been a digital marketer my entire professional life, but that wasn’t on purpose.
My first job out of college was with a small advertising agency where everyone wore more than our fair share of hats. Because I was the youngest team member, I was mainly responsible for “all that digital stuff.” Coincidentally, that was the same year Facebook first started offering ad space on its platform. And as they say, the rest is history.
What made me fall in love with digital marketing was the ability to track results in a way that traditional marketing doesn’t allow for. Knowing that a specific click turned into a purchase, or that your audience uses a certain word to find your service – that’s the magic, y’all.
I take a custom approach to all of my clients’ digital marketing strategy that uses data and your unique story to create the biggest return on investment
Working with Lauren on our Facebook Ads was seamless. She helped one of our clients generate tons of qualified solar panel cleaning leads! From her A/B split testing to her communication with the client she nailed it! The client got so busy he asked to pause the ads for a little!!
Lauren has a wide range of digital marketing knowledge, but the greatest impact she made for us was when she took over managing our $1MM social media ads budget from an agency. On top of saving us our management fee, she grew our return on ad spend 3x. She is focused on the bigger goals of the company, and uses her skill set to best achieve those goals. She is honest in her reporting and feedback, and always has a solution if a problem arises.
Lauren is so patient and thorough. When I asked for her help understanding a platform she wasn’t familiar with, she went the extra mile to seek out ways to connect her analytics knowledge. Her explanations made it simple to understand and easy to apply. Before Lauren’s help, being business-minded was overwhelming, but she paved a solid starting point for this artist!
